Echinacea, also known as purple coneflower, is a well-known Herb commonly used in traditional herbal medicine. It is a member of the Asteraceae family and is native to North America. Echinacea has been used for centuries by Native American tribes as a medicinal herb and has gained popularity in recent years for its potential health benefits. Description Echinacea is a perennial plant that can grow up to 4 feet tall. It has a stout, fibrous root system and produces large, daisy-like flowers with a characteristic cone-shaped center.